I formulate new products all the time, it’s truly my favourite part of this job. It’s allows me to be playful and free and inspired, honestly if I could I think I would be forever formulating new things. Unfortunately the red tape and high costs involved in bringing a new product to market mean that most creations will just never see your shelves (unless you’re an obliging loved one who will undoubtedly have been gifted these wether you wanted them or not!) I understand the regulations around products are important and have to be respected, but my god can it kill your creativity! Anyway, all that to say that sometimes I hit on a formulation that I just can’t keep to myself. So here she is, the latest love of my life - the Deep Steep 💫